CVB and Gumptioneers Introduce #WheresNannyMGM Social Media Campaign
Friday, July 8, 2016
Montgomery, AL (Thursday, July 8, 2016) – The Montgomery Area Chamber of Commerce Convention and Visitor Bureau (CVB) is excited to announce #WheresNannyMGM, a social media campaign in partnership with the Montgomery Gumptioneers, launched this Monday, July 11. The idea originated from a life-size, plastic goat, named Nanny who is quickly becoming a well-recognized and beloved mascot for the city of Montgomery.
Nanny the goat will be visiting 20 attractions around Montgomery, one each day, from July 11th – 30th. Participants in the social media competition are encouraged to follow Nanny to each location, take a picture of her, and post on either Facebook or Instagram, using the following tags: #WheresNannyMGM @MGMCapitalCool (Instagram) @MontgomeryCapitalCool (Facebook).
Bonus points will be given to participants who actually participate at the different locations, i.e. taking a picture of your meal at a restaurant, rather than just a picture of Nanny outside the building. The person who goes to the most locations, takes the most pictures, and participates the most, will enter the drawing for a grand prize. Prizes include restaurant gift cards, ASF tickets, Biscuits tickets, family passes to multiple museums and more.
This campaign gives a wink and a nod to the tradition of Montgomery as the home of “goat hill” as the Capital City by having a life-size portable goat as the visual representative. This quirky, lighthearted approach aims to provide free publicity for local businesses and show off many of Montgomery’s highlights—from beautiful historical sights to high-end retail. The competitive aspect, social media integration, and the diverse list of prizes provides even more incentive for participation.
For all updates regarding Nanny and her whereabouts, follow @WhatsGoodGump & @MontgomeryCapitalCool on Facebook and @WhatsGoodGump & @MGMCapitalCool on Instagram.
For more information on Montgomery visit www.visitingmontgomery.com or at 334-625-2100.
Montgomery, “A Cool Capital City on the Move”
Centrally located along the Alabama River in the heart of the Southeast, Montgomery is steeped in the history of world-changing events and is in the midst of another change – a complete reemergence. From a revitalized downtown to an array of new museums, restaurants, attractions and accommodations, the riverfront capital city is quickly becoming one of the newest must-see travel destinations in the South. Learn more about all that Montgomery has to offer at www.visitingmontgomery.com.