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Capital Cool

Montgomery Tourism Success A Catalyst for Hotel Investment

Saturday, May 12, 2018

MONTGOMERY, Ala., May 12, 2018 – Montgomery is currently experiencing a wave of record-breaking hotel occupancy and visitation drawing the attention of large hospitality brands and independent boutique concepts alike. The destination, known for its Southern hospitality and its revitalized downtown, as well as the birthplace of the Civil Rights Movement and a thriving cultural scene, Montgomery has established itself as a “must-see” destination. With the opening of the Equal Justice Initiative’s Memorial to Peace and Justice and Legacy Museum and an ever-growing interest in the city’s civil rights sites, hotel rooms have been at a premium in the city’s downtown. Several projects are either well-underway or in the pipeline and Montgomery is seen as a hot destination for the hospitality investment community.

 “Montgomery is no longer an under-the-radar destination and it is exciting to see investment in new and creative concepts that will serve our community for generations to come,” explains Montgomery Area Chamber of Commerce Convention and Visitor Dawn Hathcock. “We’re delighted to share the plans for new hotel investment in our historic downtown. As we look ahead to the many exciting events happening this year and our bicentennial next year, we are thrilled that we will be able to accommodate larger conventions and more tourists than ever before.”

            Below is an overview of new hotels planned in Montgomery:

The wedge-shaped Bishop Parker building, across from Riverwalk Stadium in downtown Montgomery, will be converted into a Springhill Suites by Marriott, with an opening scheduled for this year. With 113 rooms planned, the building’s historic charm will be balanced by a “modern, urban feel” to the interior design, with a vibrant lobby and hotel bar.
The first extended stay hotel in downtown Montgomery will be a Staybridge Suites. The project, which is located at 301 Bibb St., is expected to cost about $12.5 million in all and is expected to be completed by late 2018. When it’s finished, it will feature one- and two-bedroom suites with full kitchens, meeting space, a fitness center, a business center, a convenience store and an outdoor living room with a fire pit, along with on-site parking.
Located just a block from the Equal Justice Initiative’s memorial, 2019 will see the opening of a Hilltop Suites and Spa. This 80-room hotel will contain multiple restaurants, a spa and a rooftop bar. The long-vacant Hilltop Arms apartment building will be the site for this new hotel.   
Plans have recently been announced to renovate Montgomery’s historic Murphy House downtown and develop it into the state’s third Marriott Autograph Collection Hotel property – joining a list that includes The Elyton in Birmingham and The Grand Bohemian in Mountain Brook. The luxury, boutique hotel will open in 2019 and will include 84 rooms and suites, while also offering restaurant and corporate meeting space.



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About Montgomery

Situated on the banks of the Alabama River, Montgomery is the capital and the second largest city in the state of Alabama. Established in 1819, Montgomery has been the site of major historic events which have shaped the history of the United States. Emerging from its agricultural roots in the 19th century, Montgomery transformed from the Cradle of the Confederacy to the birth place of the Civil Rights Movement in less than a century. Today, this vibrant river town is experiencing a resurgence which has seen its downtown revitalized and has reestablished itself as a landmark Deep South destination.  Montgomery Regional Airport (MGM) offers non-stop flights on Delta Airlines and American Airlines. For more information, call 334-261-1100 or visit the official website of the Montgomery Convention and Visitor Bureau at  Stay connected with Montgomery on Twitter (@MGMCapitalCool) and Facebook