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The Shoppes at EastChase Lights Up This Holiday Season

Monday, November 7, 2016

MONTGOMERY, Ala. (November 7, 2016) – The Shoppes at EastChase will kick off the 2016 holiday season with events for the entire family, including a Grand Ribbon Cutting for Santa’s Whimsical Wonderland on Wednesday, November 16 followed by the annual Lights Up holiday parade and tree lighting on Saturday, November 19.

The Shoppes at EastChase has partnered with Foshee Design & Construction to build a custom home for Santa photos during the holiday season, which will make the photo experience friendlier with a weatherproof indoor location. A Grand Ribbon Cutting celebration featuring Mayor Todd Strange will be held at 6 p.m. on Wednesday, November 16 followed by snow, holiday carolers, hot cocoa and more. Santa’s Whimsical Wonderland will be located in front of Blackfinn Ameripub.

“We are thrilled to enter this holiday season at The Shoppes at EastChase,” shared Suzanna Wasserman, Marketing Manager at The Shoppes at EastChase. “With the addition of Santa’s Whimsical Wonderland, The Shoppes is definitely the place to be! Lights Up is truly a tradition that families continue to enjoy each year.”

This year, The Shoppes will be combining the annual parade and Christmas tree lighting into one magical event on the evening of Saturday, November 19 at 7 p.m. Main Street will be filled with holiday cheer, live music by The Talismen, face painting, balloon artists, giveaways, carriage rides and more. The Christmas parade features many community organizations, including the Montgomery Catholic High School Band, The Montgomery Zoo, Tonya Speed Dance Studio, and the Montgomery Humane Society.

Immediately following the parade, Santa Claus will light the tree to signal a magical fireworks show that will light up the sky. Guests can gather to view the fireworks show.

For more information on holiday events at The Shoppes at EastChase, contact Suzanna Wasserman at 334-279-6046 or visit the Events page on their website at

About The Shoppes at EastChase
The Shoppes at EastChase is an open-air lifestyle center located at I-85 and Taylor Road in Montgomery, Alabama. The Shoppes is home to more than 50 stores, including many retailers exclusive to the market, such as Gap, DSW Shoes, J.Jill, Express, LOFT and White House|Black Market. Visit the website at or follow The Shoppes at EastChase on Facebook and Instagram.

About Bayer Properties
Birmingham, Ala.-based Bayer Properties, LLC specializes in developing, leasing, managing and marketing mixed-use real estate properties nationwide. Bayer Properties currently owns and/or operates retail and office properties totaling approximately 10 million square feet, such as The Summit in Birmingham, Ala., Mount Pleasant Town Centre in Mount Pleasant, S.C., and The Summit in Reno, Nev. New developments include The Pizitz Building urban revitalization project in Birmingham, Ala., and The Summit at Fritz Farm, a mixed-use project in Lexington, Ky. For more information, visit

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